CASE STUDIES

Manual Physical

Therapy

Manual Physical Therapy & Concierge Services is a private practice in Bradenton, Florida, specializing in treating patients with chronic pain. MPT’s unique hands-on approach helps patients regain the ability to enjoy activities they once loved.

Challenges

Although MPT had concrete proof of their approach’s effectiveness in treating chronic pain, a lack of social media presence and lead generation strategy made it difficult for them to stand out from other PT clinics in the area. This also limited their ability to generate leads beyond word-of-mouth referrals.

Problems To Solve

Develop a lead-nurturing strategy to educate potential clients on MPT’s unique approach

Generate high-intent leads ready to take action

Keep existing and past clients engaged and informed to encourage referrals and reactivations

How We Helped

Our team implemented a proven newsletter system to boost engagement with existing and past clients. Using an educational, content-focused approach, we developed a monthly workshop plan, supported by newsletters and targeted ads, to generate high-quality new leads.

Emails & Newsletter System

Through our monthly newsletter and weekly email automations, we helped MPT embody their mission and connect with their extensive list of leads. We crafted compelling testimonials, explained conditions in simple, relatable terms, and integrated a workshop pipeline that encouraged leads to refer their friends.

Content Creation

Community Engagement

Content Calendar

Social Media & Paid Advertising

By combining organic social media posts with targeted paid advertising, we helped build brand authority for MPT. This strategy not only promoted workshops but also positioned MPT as an industry leader, driving leads through the door and encouraging referrals.

Tailored targeted Social Ads

Educational content

Specific Topic Workshops

Video Ads

Results

Warm Leads for as low as $3.36 per lead

$9.41 per Google Ads Conversion

282% Growth in Instagram Followers

Proven Results

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