CASE STUDIES

Dover

Sportsplex

Dover Sportsplex is a premier sports facility in Dover, New Jersey, featuring two turf fields, two hard courts, and a spacious mezzanine that offers a stunning view of the entire facility. Whether you’re looking to play casually, compete in leagues, or host unforgettable parties, Dover Sportsplex is the ideal destination.

Challenges

Despite being one of the premier sports facilities in the area, Dover Sportsplex faced a major challenge in attracting new clients and reaching diverse audiences. The absence of a comprehensive omni-channel marketing strategy limited their visibility and growth potential.

Problems To Solve

Increase the range of high-quality content to include more than just static graphics.

Identify and reach potential clients for hourly rentals, parties, and new initiatives.

Clearly convey offerings through engaging content and visuals, not just text.

How We Helped

Our team quickly developed a comprehensive social media content strategy, successfully growing engaged audiences across multiple platforms. We also established a targeted paid advertising framework that launched new initiatives, reached a bilingual audience, and generated high-intent leads.

Social Media

We concentrated on creating high-performing content that showcased the facility's versatility and vibrant atmosphere. Our strategy included producing engaging reels that highlighted various activities, such as sports league hype videos, testimonials from weekly playgroups, and highlights from previous party rentals.

Content Creation

Community Engagement

Content Calendar

Paid Advertising

Our engaging ad creatives achieved an impressive return on ad spend of up to 8.92 on Facebook and Instagram. Additionally, extensive keyword research and landing page optimizations enabled us to generate low-cost leads through Google Ads.