CASE STUDIES

Play It Again

Sports - Livingston

Play It Again Sports is a retail franchise that offers communities the option to buy, sell, or trade new and used sports equipment. From snowboards and tennis racquets to golf clubs and football pads, Play It Again Sports in Livingston, NJ, is Morris County’s go-to sports retailer for quality gear and great value.

Challenges

Despite being in a high-traffic location, Play It Again Sports Livingston struggled to build brand awareness and attract new customers. High competition and limited online visibility meant they relied heavily on word-of-mouth for customer traffic.

Problems To Solve

Establish a strong social media brand and presence

Communicate offerings clearly through engaging visuals and content, not just text

Reach high-quality customers interested in buying and selling sports equipment

How We Helped

Our team developed a strategic social media content plan to build an engaged audience across platforms. We also implemented a targeted paid advertising framework, boosting local brand awareness and driving both in-store and online traffic.

Social Media

We focused on creating high-performing content that showcased the wide range of gear and equipment available. Our strategy included reels highlighting special promotions and the unique benefits of shopping with a local new-and-used sports retailer.

Content Creation

Community Engagement

Content Calendar

Paid Advertising

Play It Again Sports Livingston aimed to reach new audiences and drive sales by getting equipment into the hands of growing kids who needed it. While organic social media helped raise brand awareness, they needed paid advertising to increase website traffic and boost online sales.

Custom targeting Social Ads

Geo targeted Google Ads

Keyword research

Static Ads

Reached over 145,000 users on social media

Brought over 4,400 users to website from google

Proven Results

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